SEO techniques can be broken down into two general categories – onsite and offsite. Both of these will benefit your rankings, so it’s worth your time to address them both when building and promoting your website.
SEO includes the specific actions you take on your webpages to increase your search engine position.
On Site Optimization is included with the following area:
- SEO - Title Tag
- SEO - Header & Bold
- SEO - Keyword Use
- SEO - Link Structure
SEO techniques are the actions you take outside of your webpages to increase your search engine position.
Off Site Optimization is included with the following area:
- SEO - Anchor Text
- SEO - Competitors
- SEO - Site Targeting
- SEO - Site Health
- SEO - Link Building
- SEO - Paid Links
Backlinks are one of the most important strategies in the offsite SEO. For example, say you’ve put together a site on reducing hypertension and heart attacks. If Google or another major search engine notices that the American Heart Association has linked back to your site, it assumes your site must include good content. The more of these quality links back to your site you get, the more free traffic you’ll receive from the search engines because your site will rank higher.
Both on site search engine optimization and off site search engine optimization help the search engines categorize your site and rank it higher. On-site optimization is more under your control than off-site optimization. So you need to make sure each page of your site is well optimized and then start a link building campaign.
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