As mentioned previously, on-site search engine optimization (SEO) refers to the actions you take on your website to make your site appeal to the search engines. These include actions like the words you choose to use in the navigation links, meta tags, and the words within your content.
Meta tags are snippets of code you can include on your website to give the search engines more information on what your site is about. Visitors to your webpage won’t be able to see this information, but the search engine programs that scour your site will appreciate the tip off.
Alternatively, you don’t want to frustrate the search engine robots by bogging down your site with loads of pictures and flash animations. Search engines rely on the words and phrases on your site to get a feel for what it’s about, so that they know when to pull your site up in response to user search terms. If the search engine robots encounter lots of images or movie files, they won’t be able to figure out what your site is about and as a result, it will surely rank lower in the search results.
It’s important to get your on-site optimization right because you control it (as opposed to the off-site strategies I’ll cover later). The following are a couple of quick, but important on-site search engine optimization principles to implement.
First, if you’re aiming for high search engine rankings, you’ll want to focus each page on a particular keyord or keyphrase. As I mentioned earlier, an ideal keyphrase is not too competitive, but still searched for frequently in the search engines. Once you’ve identified your target keyphrase, you’ll want to write content that includes this keyphrase about 2-5% of the time. Don’t go overboard – your content should still sound natural. In the short run, you can trick the search engines by stuffing a page full of your target keyphrase, repeated over and over again, but this is a poor long-term strategy.
Second, the domain name you choose is important as well. The domain name should reflect the main keyphrase for your site and, whenever possible, be a .com domain. Although most experts disagree whether a continuous domain is better than a dashed domain – “www.Qposter.com” versus “www.Q-poster.com” – it is becoming increasingly clear that .com domain names are given more weight than some of the other extensions, like .info or us.
There are many other on-site search engine optimization tips, these are only a couple. I’ll cover meta tags in the next part of this tutorial.
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