Who was one of the original widely known affiliate marketers?
How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cent
What is an important step early on when forming a web marketing strategy?
a. Designing catchy ads
b. Allocating a large budget to the project
c. Identifying your customer base
d. Hiring a consulting firm
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting the site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding, creates awareness and a connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
How should a company allocate its marketing budget among the various methods of internet marketing?
a. Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
d. Spend most on email marketing
How can chat rooms bolster site traffic?
a. The competition can come to the chat and try to steal customers
b. It gives the company a way to distance themselves from customers
c. By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
d. It gives a way for customers to log complaints
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
How are keywords utilized by search engines?
a. They are all that the search engine uses to rank pages
b. The keywords are a brief description of what topics your site relates to
c. They help the search engine decide how good your sites content is
d. The keywords guarantee positioning
Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
a. It helps with ad placement
b. It is required
c. It helps drive affiliate sales
d. Costs of clicked links can add up quickly if not limited
What is "cost per customer acquisition"?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
What is a site index?
a. A page which has a linkable outline of all of the pages on a website
b. A site with only 1 page
c. A site with special deals for purchasers
d. A special ranking with search engines
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
What is brand strategy?
a. Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
b. Strategy for reaching customers worldwide
c. Creating a package that catches peoples eyes
d. Creating an image that contradicts competitor's assertations
What is a "landing page"?
a. The page a potential customer sees when they click on your paid ad
b. The main company website
c. A page where the customer can buy the product
d. Where the pay per click ads are created
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
What type of income statement items are marketing expenses?
a. Variable Cost
b. Fixed Cost
d. Cost of Good Sold
What is search engine optimization?
a. Paying for placement on a search engine results page
b. Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
c. Optimization of a site so it gets more affiliate revenue
d. Selling memberships to the site
What are meta tags?
a. The content of the site
b. Embedded information about your website such as keywords
c. Links to other sites
d. Images on the site
Why have social networking sites become a popular method of internet marketing?
a. They are free and easy to use
b. They guarantee more traffic to your site
c. Ease of use, large number of users, easy to target specific demographics
d. They are a passing trend
Which of the following are podcasts least likely to target?
c. Customer loyalty
d. Content delivery
What is "bounce rate" in terms of email marketing?
a. The percentage of emails sent to a list which are returned as undeliverable
b. The percentage of repeat clients
c. The percentage of people who receive an email and buy the product
d. The percentage of people who click the links in an email
How can posting on other message boards help drive traffic to a company site?
a. You can steal away clients from other companies directly
b. You can tell lies about competitors
c. You can trump up claims of what your company does
d. By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise
What are the four P's of marketing?
a. Placement, Production, Procurement, Procedures
b. Product, Price, Placement, Promotion
c. Position, Price, Production, Premature
d. Product, Promotion, Procedures, Procurement
What is "cost per action"?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
How are Pay Per Click ad campaigns billed?
a. Everytime an ad is displayed it costs the company money
b. Set monthly fee regardless of impressions or clicks
c. Discounted based on length of commitment
d. The customer pays each time their ad is clicked on, usually billed monthly
How do firms typically budget once positive results are seen from their internet marketing campaign?
a. Decrease the overall budget
b. Spend more on the methods which are not producing results
c. Increase the budget and focus on those activities which are working
d. Stop marketing
What is the primary goal of web marketing?
a. To give the target market an ad like they would see on TV
b. To sell customers on the spot
c. To earn affiliate income
d. To drive potential customers to the company website
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad, measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
What is the best way to make internet marketing effective?
a. Focus on one specific technique such as direct email
b. Use a myriad of methods online
c. Spend a lot of money on it
d. Use email marketing first
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
What is meant by "guerilla marketing"?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
What is a "call to action"?
a. Hoping the customer buys your product
b. Recruiting new employees
c. Creating a new ad campaign
d. Using verbs to encourage people to take an action
Why is affiliate marketing a favorable form of marketing?
a. It is inexpensive
b. Nothing is paid unless there is a sale resulting from the affiliate's efforts
c. It guarantees increased sales
d. It is complex so not many people utilize it
What is the purpose of having a special landing page for a PPC ad?
a. It costs less if done that way
b. It gives the potential to have mixed messages on the site
c. Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
d. Customers expect it
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
What is a "value proposition"?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
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